USB 2025
Concept Album Launch and Promotional Campaign
Art Direction, Visual Design, Branding
USB 2025 is a conceptual promotional campaign for Fred again..’s upcoming album, exploring themes of digital memory, late-night emotion, and human connection through technology. The campaign merges nostalgic rave aesthetics with contemporary digital culture.
Deliverables
Campaign Poster Series
stayinit.. — an abstract, DJ-inspired composition capturing the energy of live sets and USB DJ board.
Lights Out — a falling, introspective visual exploring the contrast between euphoria and solitude
Sticker Set
A collection of bold, high-energy designs using neon color palettes, distorted typography, and USB-inspired iconography to evoke underground electronic culture and digital nostalgia.
A collection of bold, high-energy designs using neon color palettes, distorted typography, and USB-inspired iconography to evoke underground electronic culture and digital nostalgia.
Design Direction
The visual language draws from 2000s club flyers, figure art, and bold typography, creating a tactile yet digital feel, as if the visuals themselves were stored on a USB drive.
The visual language draws from 2000s club flyers, figure art, and bold typography, creating a tactile yet digital feel, as if the visuals themselves were stored on a USB drive.
