REALITY // IDNTT
EP Visual Identity & Packaging Design
Concept direction, visual system, and full packaging design by Ethan’s Interlude.
Concept direction, visual system, and full packaging design by Ethan’s Interlude.
Project Overview
REALITY // IDNTT is a conceptual EP exploring perception, digital distortion, and the tension between illusion and authenticity. The visual direction blends glitch aesthetics with clean structural typography to mirror the project’s themes of fractured identity and shifting realities.
REALITY // IDNTT is a conceptual EP exploring perception, digital distortion, and the tension between illusion and authenticity. The visual direction blends glitch aesthetics with clean structural typography to mirror the project’s themes of fractured identity and shifting realities.
Deliverables
Outer box packaging, CD design, photobook, photo cards, sticker set, posters, and postcards.
Outer box packaging, CD design, photobook, photo cards, sticker set, posters, and postcards.
Design Approach
The system was built around controlled distortion, layered textures, and modular layouts that allow each component to feel collectible yet cohesive. The goal was to create a tactile experience that blurs the boundary between analog keepsakes and digital expression.
The system was built around controlled distortion, layered textures, and modular layouts that allow each component to feel collectible yet cohesive. The goal was to create a tactile experience that blurs the boundary between analog keepsakes and digital expression.
With love and intention,
— Ethan
